Tagged: building audience

Today’s tips

I don’t consider myself skilled enough yet to give the impression I actually know what I’m talking about with this writing lark. Ten years ago I had the enjoyable experience of having a new house built and working with an architect to design our dream home. Even before we moved in we saw things we’d have wanted to do differently. When I was talking to a neighbour about this I was told ‘aah, you have build three houses before you get it right.’ And so I think it might be this way with writing.

I’m halfway through my third novel and am beginning to get the feeling that I have a better idea that I’m in some kind of control, but that’s only because (a) I’ve written a lot of words over the past five years and (b) I’ve read quite a lot on the craft of writing. One of the best guides I’ve read is James Frey’s How to Write a Damn Good NovelIn fact, I read his How to Write a Damn Good Mystery first because that’s what I was trying to do at the time, but he covers more of the fundamentals in the former and he’s such a good writer it was no heavy labour to read the two.

A few days ago I signed up to Jane Friedman’s newsletter which led me to her excellent video on audience development for writers. Check it out – I wish I had the staying power to follow it through.

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May I help you sir?

Today was not good. It started well enough with a sunny morning and the opportunity to get on with some gardening, but the main task of the day was to drop off some copies of my novel, A Shadowed Livery, at a bookshop who’d initially offered to take some. The reason I’m delivering them myself is that it appears to be impossible to get onto the bookshelves through a distributor unless you are a big name or are part of the stable of a major publisher. I’m neither and although I’m immensely grateful to my publisher, we’re both aware that marketing budgets are limited.

The bookshop in this case reluctantly took a small number, saying ‘we don’t normally take fiction unless it’s a known author’. Chicken and egg, I’d say – how does an author become known unless their books are on the shelves?

I left, muttering, I bet Stephen King hasn’t been in begging you to stock his latest novel!

I then went for a well earned sandwich and cuppa, only to be asked by the young woman behind the cafe counter if I was alright to take the tray myself or should she carry it to the table for me. Do I really look that old?

At least when I arrived home my wife was able to tell me she’d received a notice from Amazon promoting my book.

Building an audience

So we’re all out here in blogworld trying to communicate, yet there seems to be a chasm between those sites with a stellar audience and those with just a few dedicated followers. I’d be interested to know how you get your stuff out there.

I’ve now read quite a number of on-line articles and they mostly say the same things. Either:

a) pay me lots of money and I’ll build your audience, and/or,

b) write good, interesting content.

But there must be more to it than that. How important is it to ‘follow’ other bloggers? Are there any tricks to setting WordPress tags? Does appearance of the page matter that much – I’d assume that’s more about keeping an audience than finding one in the first place? Are there bits of advice out there that I’ve missed?